Use International Ecommerce Platforms to Double Your Sales & Profits
International selling is an excellent opportunity for retailers and brands looking for expansion and growth. By entering cross-border retail is not easy and requires a lot of work.
One crucial question to ask yourself is which ecommerce platform offers the best opportunities in the target market? Do you test B2B platforms like Shopify, BigCommerce, Magento, Amazon, eBay or do you start with your localized version of the current online store?
Getting started with cross-border e commerce via international ecommerce platforms is not only worthwhile because of the minimal initial costs but because you can multiply your customer base.
What Are the Main Pros and Cons of Using International Ecommerce Platforms?
For international ecommerce project, it is advisable to enter a marketplace to gain a niche, especially if you don’t have a large budget.
We’ve compared and summarised the pros and cons of using international ecommerce platforms when going global:
➔ A simple and easy way to build, customize, and design your own online store
➔ Predictable monthly costs (monthly fee, web hosting, extra features)
➔ New markets can be tested (the best ecommerce platforms integrate with marketplaces such as Amazon and eBay giving you a chance to test new markets and attract new customers)
➔ Low technical entry barriers
➔ Less control over your brand experience
➔ Dependence on the ecommerce platform in terms of service and web design
➔ Adaption of interfaces, as well as, preparation of product data according to ecommerce platform specifications
➔ Customer expectations must be met and served in line with the platform (delivery times, service inquiries, returns, and etc.).
According to the latest studies, over 70% of respondents agree that ecommerce platforms offer advantages over marketplaces by making it simpler to sell products internationally.
1. Shopify: Shopify has become one of the most popular ecommerce platforms out there. Shopify Plus is Shopify’s best ecommerce plans suitable for international sellers and large companies. WIth Shopify Plus, you will get tools for marketing and branding, help to list on eBay and Amazon, Facebook and Facebook Store solutions, POS feature, and more.
2. BigCommerce: BigCommerce helps you create easy integratable and attractive storefronts for eBay, Facebook, Amazon, and more. If you want to simplify the process of cross-border selling, this is a great place to start.
Building your own Squarespace is easy and accessible to anyone without real knowledge or background about website creation. From the very beginning, they are focused on brand building and international selling.
If you are planning on expanding your business into something better and bigger, Magento is the right platform for you. Ecommerce solution Magento is designed for turning small businesses into larger ones through a modern platform. The biggest downside is that you are responsible for website maintenance including hosting, design, and regular updates.
With Volusion, you can set up your own store within a few minutes, customize it, and run it from a single dashboard. Volusion offers a few different ecommerce plans including one suitable for Enterprises and larger businesses. The plans are adaptable within the scope of your monthly sales.
Globalize Your Business Successfully
Choose one of the 5 best international ecommerce platforms, set the tone in promotion and marketing, add content management and product data, and prepare yourself and your team to conquer the global market.
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